G Adventures Becomes Newest USTOA Member

Image: G Adventures' Trees For Days program - Sri Lanka (Photo Credit: G Adventures)
Image: G Adventures' Trees For Days program - Sri Lanka (Photo Credit: G Adventures)
Noreen Kompanik
by Noreen Kompanik
Last updated: 11:50 AM ET, Mon April 28, 2025

United States Tour Operators Association (USTOA) has announced that G Adventures has joined USTOA as its newest active member, bringing its total membership to 51, representing 144 brands.

Founded in 1990, G Adventures is a pioneer in community tourism and small group travel, offering more than 900 trips in 100 countries, on all seven continents.  

"USTOA is proud to welcome G Adventures as an Active Member of USTOA," said Terry Dale, president and CEO.

"As a leader in small-group adventure travel, G Adventures has set the standard for responsible tourism—championing locally owned accommodations, guides, and businesses to ensure travel directly benefits the communities it touches," Dale continued. "Their dedication to sustainability and community engagement aligns seamlessly with USTOA’s commitment to creating a responsible future for travel and tourism."

Steve Lima, VP of Growth for US and Latin America for G Adventures said in a statement, "As the pioneer of community tourism, we at G Adventures understand the power of travel as a force for good, and we are thrilled to join USTOA and its venerable collection of tour operators.”

He added, “Now more than ever, our shared values of integrity and sustainability are needed, and we are excited to work alongside our industry’s advisors to amplify this message. Together we can use tourism to foster connection, understanding and positive change in our world."


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