United States Tour Operators Association (USTOA) has
announced that G Adventures has joined USTOA as its newest active member, bringing
its total membership to 51, representing 144 brands.
Founded in 1990, G
Adventures is a pioneer in community tourism and small group travel,
offering more than 900 trips in 100 countries, on all seven continents.
"USTOA is proud to welcome G Adventures as an Active
Member of USTOA," said Terry Dale, president and CEO.
"As a leader in
small-group adventure travel, G Adventures has set the standard for responsible
tourism—championing locally owned accommodations, guides, and businesses to
ensure travel directly benefits the communities it touches," Dale continued. "Their dedication
to sustainability and community engagement aligns seamlessly with USTOA’s
commitment to creating a responsible future for travel and tourism."
Steve Lima, VP of Growth for US and Latin America for G
Adventures said in a statement, "As the pioneer of community tourism, we
at G Adventures understand the power of travel as a force for good, and we are
thrilled to join USTOA and its venerable collection of tour operators.”
He added, “Now more than ever, our shared values of
integrity and sustainability are needed, and we are excited to work alongside
our industry’s advisors to amplify this message. Together we can use tourism to
foster connection, understanding and positive change in our world."
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