by Lacey Pfalz
Last updated: 11:40 AM ET, Tue January 27, 2026
Tour operator G Adventures has announced that its 2026 GX Summit will take place this September in Cambodia.
The tour operator originally had planned to hold the event in Morocco, but changed it to Cambodia to further promote its mission of supporting community tourism.
The GX Summit will be the fourth annual event, bringing together travel agents, industry partners, media, travelers and G Adventures staff to experience how community tourism can change lives, communities and the world firsthand. It’ll be held September 23-28 and visit Phnom Penh and Siem Reap.
“GX is so much more than a conference,” said Bruce Poon Tip, founder of G Adventures. “It’s about celebrating the power of travel done right, in destinations where our global community can help drive real, positive change. Morocco has enjoyed significant tourism success in recent years while Cambodia, despite being a spectacular and safe destination, has faced challenges following regional unrest, which impacts the livelihoods of local people.”
Previous GX Summits were hosted in Peru following a period of civil unrest that challenged the country’s tourism industry; India as it reopened following the pandemic and in Jordan, which recorded a 186 percent increase in G Adventures travelers following last year’s event.
“Looking back, the impact is undeniable,” added Bruce Poon Tip. “GX doesn’t just talk about community tourism, it helps to activate it. I couldn’t be more excited for Cambodia to be the next chapter in that story and I want to personally thank the Moroccan Tourism Board for their support and belief in the vision of GX.”
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