Globus introduced Globus Choice Excursions, which enable travelers to customize their tour options on 80% of the company’s itineraries throughout Europe and North America.
“Globus Choice Excursions are a bold new chapter in guided travel,” said Steve Born, chief marketing officer for the Globus family of brands.
“Research is pointing to flexibility to choose from included excursions as a major driver for the next generation of tour travelers,” he added.
“By giving guests more freedom and personalization than ever – we’re inviting more travelers to discover the benefits of touring – from ease and VIP access to ‘wow’ moments on tap.”
Sample Globus Choice Excursions include a “Douro River cruise or Porto tasting at Sandeman Cellars, an aperitivo stroll in Florence or a ‘Taste of Tuscany’ food tour, a Golden Gate bike ride or a Little Italy tasting tour in San Francisco, and a Unicum tasting in Budapest or a thermal spa soak at Széchenyi Baths,” Globus said.
“With Globus, travelers can choose their experience – without the stress of planning,” Born said. “It’s guided travel that flexes around our guests.”
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