Selara Africa Launches To North American Market Offering Travel Advisor Incentives

Image: Selara Africa Safari (Photo Credit: Selara Africa)
Image: Selara Africa Safari (Photo Credit: Selara Africa)
Noreen Kompanik
by Noreen Kompanik
Last updated: 12:50 PM ET, Tue September 29, 2026

Selara Africa, a new luxury Africa tour operator built exclusively for travel advisors has officially launched within the North American market.

The company offers tailor-made journeys and signature experiences across Botswana, Kenya, Rwanda, South Africa, Tanzania and Egypt, keeping advisors firmly at the center of the client relationship. Benefits to travel advisors include:

  • Commissions of up to 15%, paid in the month of client departure
  • Behind-the-scenes support throughout the client journey
  • Destination education, marketing resources, and opportunities to experience Africa firsthand
  • An additional launch incentive of up to 2% on qualifying production booked through March 31, 2027

"Travel advisors don’t need another supplier; they need a partner who is genuinely invested in their success,” said Sherwin Banda, president, Selara Africa in a statement. “That’s why we created Selara Africa – to bring the expertise and support of teams in North America and Africa, while always keeping the advisor at the center of the client relationship. Their clients remain their clients, as we work behind the scenes to help advisors sell Africa with confidence.”

Banda added, “Selara Africa was built on a simple belief: when advisors grow their Africa business, we grow with them. Their success is the measure of our own. As Africans, there’s no greater joy than sharing the diversity, beauty and spirit of our continent with more people – and we’re delighted to be doing so alongside the advisors who make those journeys possible.”


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