Why it matters: Visit Mexico University is the Mexico Tourism Board's official travel agent training program that will allow agents to create an unforgettable vacation tailored to every client.
For the first time ever, the Mexico Tourism Board has developed and launched a cutting-edge global travel agent digital training and resource center in partnership with travel industry powerhouse travAlliancemedia to help agents become sales fluent in one of the world's most popular tourism destinations.
With a curriculum based on the MTB's global marketing initiative- "Mexico: A World of its Own"-Visit Mexico University takes agents on a journey through this vast country via interactive courses that break down the diversity of Mexico's tourism offer and vibrant, multi-faceted experiences into unforgettable vacations for every type of client.
By visiting www.visitmexicouniversity.com and enrolling in the program, travel agents will be able to not only explore alternative, off-the-beaten-path experiences to offer their clients, but also discover new facets of tried-and-true sun-and-sand destinations, allowing them to grow their new and repeat business with fresh and exciting offers.
Mexico is now the world's 6th most visited tourism destination, outpacing the world's top destinations with 62% growth over the past five years. In 2017, Mexico welcomed 39.3 million visitors, representing a 12% increase over 2016. For travel professionals who wish to capitalize on travelers' desire for unique, enriching experiences, Visit Mexico University will prove to be an invaluable asset for educating clients.
This global travel agent training and resource center will be available in 7 languages, providing 24/7/365 access to:
-Mexico's key benefits and advantages for the traveler
-Mexico's "A World of Its Own" geography, climate, history, gastronomy, biodiversity, and more
-How to confidently address client questions and concerns about topics such as entry requirements, safety, and transportation
-And insight on niche specialty products including Sustainable Tourism, Adventure & Nature, Sports, Romance & Weddings, Meetings, Medical & Wellness Tourism, Culture, Gastronomy and LGBT
Visit Mexico University consists of a robust, downloadable study guide covering the entire country via four different courses: Mexico Specialist, Sun & Sand Specialist, Culture & Adventure Specialist, and Romance & Luxury Specialist. The agents will receive a certification as they complete each course, with an overall "Mexico Specialist, Master" certificate awarded once all of them are completed.
Agents completing the online course will also receive CEU credits from The Travel Institute and credits from the Association of Canadian Travel Agencies (ACTA), and will have access to travAlliance Media's on-line community of fellow MEXperts for all their Mexico questions and suggestions; direct access to a dedicated US-based Mexico Tourism Board communication channel; and a subscription to the monthly Visit Mexico University Newsletter filled with timely news and sales tips.
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