WHY IT RATES: With this partnership with Travel Leaders Group, ASTA will be able to better promote and defend the travel adviser community. -Alex Temblador, TravelPulse Associate Writer
In a vote of confidence for the work being done for the travel advisor community by the American Society of Travel Advisors (ASTA), Travel Leaders Group has signed on as a "Diamond" level ASTA Proud Partner, the highest level offered through ASTA's partnership program.
The partnership agreement includes ASTA membership for several Travel Leaders Group brands, including Travel Leaders Network, Tzell Travel Group, Protravel International, Travel Leaders Corporate, ALTOUR, Nexion Travel Group, CruCon Cruise Outlet, Andrew Harper Travel, All Aboard Travel, Cruise Specialists, R.Crusoe & Son, Travel Leaders of Tomorrow, All Star Travel Group, SinglesCruise.com and In The Know Experiences. It also includes an enhanced Travel Leaders presence at ASTA's industry-leading events, including the ASTA Capitol Summit (June 1-4 in Washington, DC), the ASTA Global Convention(August 25-27 in Fort Lauderdale, FL) and the ASTA Small Business Network Conference (September 29-October 1 in Aurora, CO).
"Travel Leaders is a key player in the industry, and this vote of confidence will allow us to redouble our efforts to promote and defend the travel advisor community at all levels of government, within the travel industry and before the traveling public," said ASTA President & CEO Zane Kerby. "We are grateful to Travel Leaders and all our consortia, franchise and host agency partners for their leadership and investment in the national trade association's work to grow this profession."
"It's vital that the travel agency community have a strong, effective advocate to support our industry sector on Capitol Hill, with government entities around the country and in the media," said Travel Leaders Group CEO Ninan Chacko, CTC. "We look forward to working together with ASTA to highlight the tremendous value travel advisors bring to travel transactions, as well as the economy."
ASTA kicked off the New Year with a renewed focus on what it means to be a travel advisor. In August of 2018, the association announced its rebrand to the American Society of Travel Advisors. This name change, the Society's first in almost 75 years, embodies the revitalization of the agency sector that has been taking place for several years and sends a critical message to the traveling public and the broader travel industry.
"Promoting and defending the travel advisor community is our ongoing commitment. When we celebrate proud partnerships at ASTA, it's because we know that to advance our mission, we need the support of our industry behind us," said Kerby.
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