Travel Insurance Sector Is Soaring Amid Increased Consumer Spending and Concerns

Image: Traveler purchasing an insurance policy.  (Photo Credit: Adobe Stock/REDPIXEL)
Image: Traveler purchasing an insurance policy. (Photo Credit: Adobe Stock/REDPIXEL)
Laurie Baratti
by Laurie Baratti
Last updated: 6:05 PM ET, Sun March 10, 2024

The travel insurance sector is experiencing a meteoric rise, according to the U.S. Travel Insurance Association’s (UStiA) latest market report, which paints a picture of remarkable growth in the sector. According to its analysis, U.S. Total Consumer Spend on Travel Protection surged to $4.27 billion in 2022, marking a staggering 143.9 percent increase from the UStiA’s findings in 2020.

Additionally, the Total Number of Persons Protected reached 77.41 million in 2022, significantly surpassing the pre-pandemic figure of 65.99 million levels. These numbers stand in stark contrast to two decades ago, when only 10.7 million individuals were covered by travel insurance.

As for 2024, certain trends and observations are emerging when it comes to U.S. consumers’ attitudes and preferences toward travel insurance.

With the approach of spring beckoning travelers to embark on fresh adventures, leading travel insurance comparison site Squaremouth has revealed its latest research. The company recently conducted a survey of more than 5,000 customers, asking them about their itineraries, their frame of mind and any concerns they might have about their upcoming springtime escapes. 

Medical Emergencies Are a Top Concern

The majority (75 percent) of respondents expressed anxiety about falling ill or getting injured before or during their trip, highlighting the paramount importance of medical coverage. Among these, 22 percent cited pre-trip health concerns as their top worry, fearing cancellation due to unforeseen medical issues.

Trip Cancellation coverage emerges as a vital safeguard against such eventualities, reimbursing travelers up to 100 percent—even for prepaid, non-refundable trip costs—in case of unexpected health-related cancellations. Squaremouth recommends early purchase of travel insurance to maximize coverage duration. It said that, as a rule, travelers should purchase their trip protection soon after making initial trip payments, such as for flights or hotel stays.

Patient and EMT inside a medical emergency evacuation helicopter.

Patient and EMT inside a medical emergency evacuation helicopter. (Photo Credit: Adobe Stock/thanarak)

Navigating Medical Emergencies Abroad

With many primary health insurance plans lacking international coverage, the prospect of high out-of-pocket expenses looms over travelers who have a medical issue occur abroad. More than half of survey participants (53 percent) expressed apprehension about encountering medical emergencies during their journeys.

Fortunately, most travel insurance plans offer comprehensive medical benefits, including Emergency Medical and Medical Evacuation coverage. This kind of protection is designed to reimburse customers for medical expenses they might incur at any stage of their journey. Squaremouth advises travelers to ensure adequate coverage, suggesting a minimum of $50,000 for Emergency Medical and $100,000 for Medical Evacuation, with adjustments based on their chosen destination and itinerary.

Rising Trip Costs Call for Cancellation Coverage

As the cost of international travel has reportedly surged by 40 percent over last spring, travelers are spending more on their getaways and are therefore increasingly concerned with safeguarding their investments. Squaremouth’s survey revealed a significant uptick in overall travel spending, with 47 percent of consumers allocating more funds to travel than previous spring trips.

Addressing consumers’ concerns about the potential need to cancel trips for whatever reason, Squaremouth advocates for comprehensive insurance policies encompassing Trip Cancellation, Trip Interruption, and Cancel for Any Reason coverage. These safeguards can provide peace of mind amid life’s uncertainties, ensuring that travelers can navigate any disruption with confidence.


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Laurie Baratti

Laurie Baratti

Assistant Editor

Laurie Baratti is an Assistant Editor for TravelPulse. She is a San Diego-based journalist whose work has previously appeared in publications like TravelAge West, SPACE, Modern Home + Living, Montage, and Sandals Life magazines. Travel writing has long been her passion, and she is always looking for excuses to explore the world outside of her native California. Laurie is also a lifelong equestrian, a proud pet-parent, and an underground advocate of the Oxford comma.

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