Customer comparing travel insurance policies with Allianz Partners USA. (photo via Allianz Partners USA)
Consumers are likely to rebook their next trip with travel advisors who recommend independent travel insurance, according to a new survey by Allianz Partners.
The survey of more than 2,800 Allianz Partners travel insurance customers revealed a high level of satisfaction when it comes to purchasing travel insurance through travel advisors. Survey results were released during the Cruise Lines International Association’s annual Cruise360 conference now taking place in Fort Lauderdale, Florida, through April 23.
The survey found that travel insurance may help drive client loyalty for travel advisors. The survey reported that 53 percent of respondents who purchased a policy through a travel advisor said their experience with Allianz travel insurance would make them more likely to book their next trip with the same travel advisor.
Thirty-three percent of Allianz customers were cruise-bound. A vast majority (82 percent) said having an Allianz travel insurance policy gave them peace of mind during their trip.
Half of the respondents booking cruises said it was their first cruise since the COVID-19 pandemic began in 2020, reinforcing reports that cruising is strongly surging back in 2023.
Allianz surveyed customers who purchased a travel insurance policy and traveled between the dates of July 2022 to March 2023, asking questions about their recent travels and their experience purchasing a travel insurance policy.
A family working with a travel advisor. (photo via South_agency / getty images)
"Travel advisors who take the time to educate their clients about the benefits of protecting their trips are undoubtedly playing a crucial role in the rebound of the cruise industry," said Daniel Durazo, director of external communications at Allianz Partners USA. "Travel insurance is helping drive loyalty to travel advisors, who can help guide their clients to experience all of the varied options that the cruise industry has to offer, including fast-growing expedition cruising."
Industry experts have reported that expedition cruising is becoming increasingly popular in 2023, especially among "revenge travelers" catching up for lost time. Allianz’s survey reported that among the 33 percent of its respondents who went on a cruise, 22 percent have been on an expedition cruise, and 74 percent who haven’t would consider booking one in the future.
Allianz Partners offers travel insurance through most major U.S. airlines, leading travel agents, online travel agencies, hotel companies, cruise lines and directly to consumers. For more information on Allianz, click here.
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