by Brian Major
Last updated: 3:20 PM ET, Wed May 3, 2023
Brazil hosted
2.3 million international visitors in the first three months of 2023, according
to data published this week by the Brazilian Agency for the International
Promotion of Tourism (Embratur) and Brazil’s Ministry of Tourism.
Brazil’s 2023 visitor
total exceeds the 1.9 million the country hosted in 2020 prior to the pandemic,
and also surpasses the 2.2 million travelers hosted in the first quarter of pre-pandemic
2019, according to officials.
In a statement,
Brazilian tourism officials said the agencies are focused on re-establishing pre-pandemic visitor arrival levels
while resuming air frequencies to 2020 standards, said.
Travelers from
the United States represented the second-largest source of first-quarter 2023 visitors
with 184,300 travelers, behind only Argentina, from where one million visitors
originated.
The Brazilian
states of Rio Grande do Sul, São Paulo, Rio de Janeiro, Paran and Santa
Catarina hosted the largest number of visitors.
The 9.7 million
airline seats dedicated to Brazil between April and December of 2023, represents
a 26 percent year-over-year increase (two million seats), based on statistics from
Embratur and travel research firm ForwardKeys.
Embratur is
working with airlines to promote Brazilian destinations in visitor source
markets “to generate demand that gives economic sustainability to the new
routes,” said officials.
“We know where
the potential new tourists are and who are interested in what Brazil has to
offer,” said Marcelo Freixo, Embratur’s president.
“So, we first
demonstrate the potential demand to stimulate new routes to airlines,” Freixo said.
“Once the new route is guaranteed, our mission is to connect operators and work
on tools to promote Brazilian destinations and bring tourists here.”
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
