Travel Industry Sacrificing Sales Volume for Higher Prices

Image: Welcome card and service bell sitting on a hotel reception desk. (photo via iStock/E+/DNY59)
Image: Welcome card and service bell sitting on a hotel reception desk. (photo via iStock/E+/DNY59)
Donald Wood
by Donald Wood
Last updated: 9:10 AM ET, Wed May 10, 2023

New data shows that companies within the travel industry are sacrificing sales volume in favor of higher prices ahead of the busy summer season.

According to Bloomberg.com, Corbu LLC’s Samuel Rines said the latest earnings results from travel companies revealed that the “price over volume” strategies adopted during the coronavirus pandemic were still being implemented.

With the busy summer travel season approaching, the combination of capacity constraints—due to pilot shortages and supply-chain issues—and strong demand have resulted in higher prices for domestic and international flights.

The report showed that airfare for overseas service was 35 percent higher than last year and 24 percent more than pre-pandemic costs.

As for the hotels and resorts industry, prices at hotels in the United States increased by more than 10 compared to the same period last year, while occupancy percentages grew by only six percent during the first quarter of 2023.

The hotel industry is taking advantage of the lower occupancy by reducing room cleanings and electricity use to save money, while increasing prices to compensate for the potential losses associated with empty rooms.

A report from February showed that airfares in the U.S. rose by 26 percent compared to the same period in 2022, with the price increase outpacing the 6.4 percent year-over-year jump for the all-items index.

Another study from earlier this year found that higher travel prices are here to stay, at least for a while, travel advisors said, who noted that rising costs do not appear to be affecting their clients' vacation plans in any dramatic way.


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