Travel Agent Academy's Puerto Vallarta Specialist Program Helps Advisors Sell Mexico With Confidence

by Eraine Wessler
Last updated:: 7:00 PM ET, Fri June 19, 2026

Puerto Vallarta, Jalisco, Mexico. (Photo Credit: Puerto Vallarta Tourism Board)

Cuale River Island in Puerto Vallarta. (photo via Puerto Vallarta) (Photo Credit: (photo via Puerto Vallarta))

Boca de Tomates, Puerto Vallarta. (photo via Puerto Vallarta) (Photo Credit: Puerto Vallarta Tourism Board)

(Courtesy of Puerta Vallarta Tourism Board)

A wedding in Puerto Vallarta (photo courtesy Mexico Tourism Board)

Aerial view of Puerto Vallarta at night. (photo via Puerto Vallarta)

La Nostalgia, a sculpture located along the Malecon boardwalk in Puerto Vallarta. (photo via Puerto Vallarta) (Photo Credit: (photo via Puerto Vallarta))

Become a Puerto Vallarta Specialist

1/7

Travel advisors can master "the most Mexican beach destination" and learn to craft dream vacations for clients with every interest, from cobblestone streets to dazzling beaches.

What Advisors Will Master

2/7

This free course covers everything from neighborhood matching to beach selection, equipping advisors to recommend activities for families, couples, LGBTQ travelers, foodies and culture seekers alike.

Chapter 1: The Lay of the Land

3/7

Advisors will explore Puerto Vallarta's beaches, natural surroundings and authentic culture, plus a neighborhood-by-neighborhood breakdown of accommodations and attractions.

Chapter 2: Outdoor Fun, Food & Family Travel

4/7

From jet skiing and ziplining to food tours and mountain biking, this chapter prepares advisors to sell adventure, cuisine and family-friendly experiences with confidence.

Chapter 3: Weddings, LGBTQ Travel & Wellness

5/7

Advisors will discover the venues, services and experiences that make Puerto Vallarta a top choice for romance, celebration and wellness travel.

Earn Your Certificate -- and CEUs

6/7

Graduates receive an official Puerto Vallarta Specialist certificate, plus Travel Institute members can apply for Continuing Education Units toward their certification.

Unlock the Mexico Specialist Badge

7/7

Advisors who complete the Loreto, Baja California and Puerto Vallarta courses earn a shareable Mexico Specialist Badge — the perfect way to showcase destination expertise and sell Mexico with confidence.

Next Slide > >

< < Prev Slide

For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.