HX Expeditions is making a commitment to the travel advisor community through a new partnership with the American Society of Travel Advisors (ASTA).
The expedition cruise leader will become an ASTA Proud Partner in 2027.
The new collaboration will benefit ASTA members with "additional supplier support, deeper engagement opportunities and increased visibility within the expedition cruise sector," according to ASTA. "Together, ASTA and HX Expeditions will expand access to unique travel opportunities, strategic resources and cruise industry insights for members of ASTA."
The news comes at a time of record growth for HX Expeditions.
"At HX, we pride ourselves on the legacy of 130 years of taking guests to the most extraordinary and remote locations on the planet and travel advisors are the reason so many guests trust us to do it," Steve Smotrys, Managing Director and Senior Vice President, Americas Commercial, HX Expeditions, said in a statement.
"Becoming an ASTA Proud Partner is a clear commitment to the advisor community across the Americas, giving them the training, tools and access they need to sell expedition travel with confidence," said Smotrys. "Expedition is growing, and we want to help advisors lead that growth."
"As we look ahead to 2027, we are excited to welcome HX Expeditions into the fold of ASTA Proud Partners," added ASTA Senior Vice President of Business Development, Sarah Little. "This partnership opens the door for so many new and exciting opportunities that we cannot wait to share with our members."
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