Last updated: 4:00 PM ET, Thu February 26, 2026
Between 2022 and 2024, 25.6 million travelers with disabilities took 77 million trips. That’s according to a 2024 study conducted by the Open Doors Organization (ODO) with The Harris Poll, which highlighted the significant economic impact of U.S. adult travelers with disabilities.
To help travel advisors better serve this important demographic of consumers, the American Society of Travel Advisors (ASTA) is launching a new education course focused on accessible tourism.
Developed in partnership with Accessible Travel Solutions, the course will be offered as part of ASTA’s Verified Travel Advisor (VTA) elective program. Its content will provide travel advisors with guidance on understanding accessibility responsibilities, designing inclusive experiences and implementing strategies that can immediately enhance their business operations.
“This course reflects ASTA’s commitment to ensuring travel advisors are prepared to serve every traveler with professionalism and confidence,” said Alvin Adriano, Director of Education at ASTA.
“Accessible tourism is not a niche,” Adriano continued. “It is a vital and growing segment of our industry. By providing practical, real-world training, we are empowering advisors to create truly inclusive travel experiences while expanding their own business opportunities.”
Accessible travel continues to represent a significant opportunity for travel advisors, as millions of travelers worldwide seek accommodations, transportation and experiences that meet a wide range of mobility, sensory and cognitive needs.
The economic impact of this group of travelers is substantial. According to the study conducted by Open Doors Organization (ODO) with The Harris Poll, U.S. travelers with disabilities spend nearly $50 billion annually on travel.
When their companions are included, the total economic contribution of this demographic of travelers jumps to more than $100 billion per year.
John Sage, CEO of Accessible Travel Solutions, says “travel advisors want to serve every client well, but accessibility can feel complex without the right guidance.”
“This course equips advisors with practical tools and clear frameworks so they can confidently support travelers with disabilities and create truly inclusive travel experiences,” said Sage.
The new course, which costs $190, can be found on the ASTA website here.
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