by Brian Major
Last updated: 3:20 PM ET, Mon April 1, 2024
Caribbean
tour provider Island Routes is launching Island Route Rewards (IRR), a travel advisor loyalty program offering amenities
including preferred product rates, priority access for clients and fam
opportunities.
Marketing support
is also a feature of the program, said company officials, including email
templates, social media content and promotional materials. “We know our
partners rely on Island Routes to deliver tours and opportunities that
consistently enhance the visitor experience,” said David Black, Island Routes
head of global sales.
Under the program, advisors
can also earn free Island Routes tour experiences when they meet specific targets, said
company officials. Advisors can earn a catamaran cruise valued at $150 by achieving
$5,000 in bookings or win a Private & Bespoke Experience in Jamaica tour valued
at $3,000 by generating $50,000 in bookings.
Island Routes tour experiences
may be redeemed for advisors’ personal use or may be gifted to clients. The IRR
program also offers members up to 20 percent off Island Routes tours experiences.
IRR advisors will also gain priority access to new Island Routes offerings.
Island Routes’
tours “authentically” connect travelers to Caribbean destinations, said Black,
who added “It’s how memories are made and how repeat business is earned.”
He added, “IRRcelebrates the ongoing
conversation we’re having with our partners as they continue to delight and win
the trust of their clients.”
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