Alaska Airlines Expands Southern California Presence With New Routes

Image: Alaska Airlines tail assembly. (Photo courtesy of Alaska Airlines)
Image: Alaska Airlines tail assembly. (Photo courtesy of Alaska Airlines)
Laurie Baratti
by Laurie Baratti
Last updated: 3:05 PM ET, Thu April 25, 2024

Alaska Airlines is set to enhance its footprint in Southern California by introducing new routes to two of its major hubs and expanding its service to popular West Coast destinations, reaffirming its commitment to growth in the Golden State.  

From this fall, the Seattle-based carrier intends to add its 39th nonstop destination from San Diego, offering direct flights to Las Vegas. Additionally, Alaska Airlines will inaugurate new service between Los Angeles and Pasco, Washington, while also reintroducing the popular routes from Los Angeles to Reno. These new nonstop routes will be available for booking on Alaska's website, with operations commencing on October 1, 2024. 

In addition, Alaska Airlines is ramping up its existing flight offerings from Los Angeles International Airport (LAX), boosting capacity by over 25 percent to such destinations as Boise, Medford, Portland, San Jose, Santa Rosa and Seattle. Once its expanded schedule takes effect on October 1, Alaska will be the airline to offer the most daily flights to West Coast destinations from LAX. 

"As the only airline based on the West Coast, we're committed to growth in Southern California, and I'm excited that we will offer our largest schedule out of the region in recent years; with our new services from Los Angeles to both Reno and Pasco as well as increased options to the destinations our guests visit most frequently,” said Neil Thwaites, regional vice president of California at Alaska Airlines. “This new schedule also solidifies our title as the airline serving the most nonstop destinations from San Diego with our new service to Las Vegas."

LAX

Los Angeles International Airport (LAX). (photo Courtesy of Los Angeles World Airports) (Photo Courtesy of Los Angeles World Airports (LAWA))

"We are pleased to see Alaska Airlines continue to grow at San Diego International Airport and offer new routes to destinations across the country," said Kimberly Becker, president and CEO of the San Diego County Regional Airport Authority. "This new nonstop route to Las Vegas will offer yet another option for Southern Californians to travel to this city of lights and entertainment while providing Nevadans easy access to our beaches and sunshine in San Diego."

"LAX looks forward to new routes and expanded services from Alaska Airlines, adding to their existing robust portfolio of flight offerings to and from our airport," said Doug Webster, interim chief operations and maintenance officer at Los Angeles World Airports. "We are grateful for the opportunity to continue to grow our partnership with Alaska Airlines and are pleased to see their commitment to offer our guests a variety of travel options to meet their needs."

Downtown San Diego, California.

Downtown San Diego, California. (Photo Credit: Adobe Stock/Phil Fitzgerald)

Alaska Airlines assures passengers across its expanding network that they’ll enjoy a premium travel experience, as it is the West Coast's premier carrier offering perks like the most legroom in First Class and Premium Class, no change fees, 30 global partners, locally-inspired onboard cuisine and a generous loyalty program with the fastest path to elite status. Additionally, the airline is making ticket purchasing seamless by offering direct access to domestic and global partners through its website, alaskair.com.


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Laurie Baratti

Laurie Baratti

Assistant Editor

Laurie Baratti is an Assistant Editor for TravelPulse. She is a San Diego-based journalist whose work has previously appeared in publications like TravelAge West, SPACE, Modern Home + Living, Montage, and Sandals Life magazines. Travel writing has long been her passion, and she is always looking for excuses to explore the world outside of her native California. Laurie is also a lifelong equestrian, a proud pet-parent, and an underground advocate of the Oxford comma.

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