Hawaiian Airlines' special Moana 2 aircraft design. (Photo Credit: Hawaiian Airlines)
Walt Disney Animation Studios’ highly anticipated Moana 2, is set to receive some heavy air promotion.
Literally.
Hawaiian Airlines has unveiled the first of three Moana 2 aircraft designs ahead of the movie's release on November 27.
“As modern-day voyagers, we pride ourselves in sharing our host culture and ensuring our guests are immersed in unparalleled comfort and breathtaking discovery as they travel with us across the Pacific Ocean,” said Alisa Onishi, director of brand and culture at Hawaiian Airlines. “Following the success of our first collaboration with Moana, we are honored to reintroduce Moana, Maui, and their friends to our guests traveling between Hawaii and Asia, Oceania, the U.S. continent and within the Hawaiian Islands.”
Product collaborations are commonplace in marketing. And this seems to be a natural fit.
Next month, Hawaiian will reveal two additional custom character decals adorning an Airbus A321neo, which serves select U.S. markets and the Cook Islands, and a Boeing 717 aircraft, which operates between the Hawaiian Islands.
The overhead luggage bins on all three Moana 2-themed aircraft are also being decorated with characters and artwork from the film.
“As Moana 2 sails into theaters this Thanksgiving, we’re thrilled to team up once again with our friends at Hawaiian Airlines on such an exciting promotion that will bring Moana, Maui and their crew to new heights,” said Lylle Breier, Executive Vice President, Partnerships, Promotions, Synergy & Events at Walt Disney Studios.
The airline also launched the Navigate Your Own Adventure sweepstakes, which runs through November 30 for residents in the U.S., Australia, Japan, New Zealand and South Korea and will reward five winners—one from each market—with 500,000 HawaiianMiles.
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