JetBlue Delays London Debut to Late 2021

Image: London Bridge, United Kingdom (Photo via Getty Images)
Image: London Bridge, United Kingdom (Photo via Getty Images)
Rich Thomaselli
by Rich Thomaselli
Last updated: 10:37 AM ET, Tue August 18, 2020

For years, JetBlue Airways had hoped to create its first trans-Atlantic route and, finally, last year, the New York-based airline announced it would fly to London.

That was supposed to happen early in 2021 but, well, we all know what the coronavirus pandemic has done to the airline industry.

Instead, JetBlue CEO Robin Hayes told Bloomberg News Service that its European debut will now have to wait until pushing the fall and winter of next year, at the earliest.

"Well, it's going to be later in 2021 than we originally thought," Hayes told Bloomberg, noting that he believes it will be good timing as pent up demand for travel will encourage more travelers to book tickets.

Even if JetBlue was ready to go, neither the U.S. nor Europe is ready. International travel is at an all-time low, and Europe has banned American travelers from entering its countries. The U.S. has a similar restriction on European travelers.

JetBlue is prepared to fly to London out of New York and Boston. It still has not announced which London airport - Heathrow, Gatwick, Stansted, London City, Luton and Southend - it will utilize. The airline will go up against American, Delta, United, British Airways, Virgin Atlantic and Norwegian, all of whom service the route, but JetBlue is confident its no-frills budget philosophy that has worked so well on U.S. routes will translate to international service to Europe.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Rich Thomaselli

Rich Thomaselli

Associate Writer

Editor Associate Writer true 9281 14744 Rich Thomaselli has written for TravelPulse since 2014 and has been a professional journalist for nearly 40 years. His work has appeared in USA Today, the New York Times and New York Yankees publications. He is an 11-time writ

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Every Island Tells a Story: Part 2 – Selling the Caribbean Through Immersive ExperiencesWednesday, August 19, 2026
2:00pm Eastern
Continue the journey in the second installment of our Every Island Tells a Story webinar series. This...
Upcoming Webinar
The Art of Destination Recommendation: Alternative Destination Strategies for Travel AdvisorsTuesday, August 18, 2026
2:00pm Eastern
What if your next best sale is a destination your client hasn’t considered—and you’ve never visited?...
Upcoming Webinar
From Interest to Booking: Selling HANKYU × PONANT Japan CruisesFriday, August 21, 2026
4:00pm Eastern
Take the next step in selling HANKYU × PONANT Japan cruises with a practical, advisor focused look at...
Upcoming Webinar
Every Island Tells a Story: Part 2 – Selling the Caribbean Through Immersive ExperiencesWednesday, August 19, 2026
2:00pm Eastern
Continue the journey in the second installment of our Every Island Tells a Story webinar series. This...
Upcoming Webinar
The Art of Destination Recommendation: Alternative Destination Strategies for Travel AdvisorsTuesday, August 18, 2026
2:00pm Eastern
What if your next best sale is a destination your client hasn’t considered—and you’ve never visited?...
Upcoming Webinar
From Interest to Booking: Selling HANKYU × PONANT Japan CruisesFriday, August 21, 2026
4:00pm Eastern
Take the next step in selling HANKYU × PONANT Japan cruises with a practical, advisor focused look at...