Obesity Group Urges Southwest Airlines to Standardize 'Customer of Size' Policy

Image: Southwest Airlines plane at William P Hobby Airport in Houston, Texas. (Photo Credit: Patrick Clarke)
Image: Southwest Airlines plane at William P Hobby Airport in Houston, Texas. (Photo Credit: Patrick Clarke)
Patrick Clarke
by Patrick Clarke
Last updated: 9:00 AM ET, Fri April 17, 2026

The Obesity Action Coalition (OAC) is asking Southwest Airlines to clarify its controversial Customer of Size policy in the wake of significant backlash.

On Thursday, OAC called on the low-cost carrier to "immediately establish clear, consistent and respectful standards" for its policy following a series of disturbing reports from travelers.

"Reports submitted to OAC point to a troubling pattern: passengers are being left to navigate unclear expectations in real time, often in public settings," the National nonprofit organization said. "Concerns have grown following the airline’s recent transition to assigned seating, raising questions about inconsistent enforcement and lack of standardized procedures."

In addition to creating "real barriers to travel," OAC argues that the policy, as it stands, "places an unfair burden on frontline employees," forcing gate agents to make subjective decisions.

The group confirmed it has formally reached out to Southwest's leadership and is open to collaboration. OAC is seeking "Standardized Dignity," which it calls "a framework that prioritizes objective standards, private resolution of seating needs and consistency across every customer touchpoint."

"It is unacceptable for passengers to be placed in a position where they are forced to negotiate their ability to travel at the gate," OAC President and CEO Joe Nadglowski said in a statement. "Airlines should be setting clear expectations ahead of time, not leaving people to face inconsistent decisions in a public setting."


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Patrick Clarke

Patrick Clarke

Senior Editor

A Maryland native and wanderer who has lived across the U.S. from North Carolina to SoCal, Patrick Clarke graduated from Towson University with a B.S. in journalism. He previously worked for Bleacher

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