Southwest Airlines Announces New Sip and Ship Program for Wine Lovers

Image: Southwest Airlines New 'Sip and Ship' Program (Photo Credit: Southwest Airlines)
Image: Southwest Airlines New 'Sip and Ship' Program (Photo Credit: Southwest Airlines)
Noreen Kompanik
by Noreen Kompanik
Last updated: 1:30 PM ET, Wed April 8, 2026

In celebration of Southwest Airline’s recent California wine country expansion, the carrier has introduced a new Sip and Ship Program, allowing customers to bring home the best souvenir from wine country- their favorite wine, at no cost.

“We’re excited to open the door to more of California’s incredible destinations, especially the stunning wine region of Sonoma County, as we add our 14th airport to our already best-in-industry intra-California service,” said Andrew Watterson, Chief Operating Officer at Southwest Airlines in a statement.

“By adding service to Sonoma County Airport and launching Sip and Ship,” he said, “we’re offering our customers even more convenience and an opportunity to continuing sipping and savoring their time in wine country.”

Each customer can check one case of wine at no additional charge from select West Coast destinations beginning later this month.

Selections must be placed in a standard wine shipping box or wine suitcase that meets checked bag requirements.


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