Southwest Airlines Unveils Re-Designed Program for Meeting Planners

Image: Southwest Business Meetings. (Photo Credit: Southwest Airlines Media)
Image: Southwest Business Meetings. (Photo Credit: Southwest Airlines Media)
Donald Wood
by Donald Wood
Last updated: 8:30 AM ET, Thu October 19, 2023

Southwest Airlines revealed a re-designed experience created to make it easier than ever for meeting planners to manage travel with the carrier, dubbed Southwest Business Meetings.

As part of the new program, meeting planners will have access to industry-leading tools, including automated proposal processes, complimentary name change requests up until 24 hours before scheduled departure, and better reporting.

Southwest Business Meetings was designed to give meeting planners peace of mind when choosing Southwest to get their meeting participants to and from their events.

“Southwest Business Meetings is another step in our commitment to better serve travel programs while removing friction and bringing a new level of digital hospitality to managing meeting travel,” Southwest Chief Sales Officer Dave Harvey said.

“These new tools and features allow planners the ability to focus more on their event and less on travel while letting Southwest create unique solutions designed to provide more benefits to them and their travelers,” Harvey continued. 

For meetings with 25 or more travelers, planners can now enjoy several new options, such as:

  • Automated proposal requests.
  • Streamlined proposal management and proposal tracking.
  • Self-service name change requests up until 24 hours before departure.
  • Booking meetings travel in the booking channel of choice (GDS, API/Direct Connect, or SWABIZ).
  • Viewing meetings specific reporting within Southwest Business Assist.

To learn more about Southwest Business Meetings, visit Southwest’s official website.


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Donald Wood

Donald Wood

Managing Editor

Donald Wood is TravelPulse’s Managing Editor, bringing nearly 15 years of experience to the desk. He currently lives outside Philadelphia with his wife and two children.

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