by Donald Wood
Last updated: 8:40 AM ET, Thu July 11, 2024
Southwest
Airlines unveiled a new shoppable flights program available on TikTok.
As part of an effort to reach a younger generation of
travelers, Southwest is partnering with creators in various subcultures of the
platform to highlight travel inspiration and offer an easy way to book the airline’s
tickets.
The carrier has introduced a unique booking experience for
users, making it convenient to book flights through the TikTok platform until
October 13.
“We've seen the power of influence at work with our customers
and employees and see the value that comes from our partnerships,” Southwest Director
of Brand & Content Julia Melle said.
“From content creation to distribution strategies, our
investment in influencer partnerships helps highlight our carrier's fun-loving
personality and flexible policies on every fare, everywhere,” Melle continued. “If
you can purchase an outfit for a trip on the platform, why not purchase the
flight too?”
Ten different creators based in key airline markets—Hawaii,
Orlando, Chicago, San Diego, Vegas, Austin, and more—will highlight unique
content featuring a “book now” button during the 14-week content fest.
In addition to the shoppable flights experience, Southwest
recently launched a Summer of Go
sweepstakes, which offers travelers weekly chances to win destination prize
packages to attractive leisure destinations.
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