Southwest Airlines' Week of WOW Sale Returns With $39 Flights

Image: Southwest Airlines plane at Houston's William P Hobby Airport. (Photo Credit: Patrick Clarke)
Image: Southwest Airlines plane at Houston's William P Hobby Airport. (Photo Credit: Patrick Clarke)
Patrick Clarke
by Patrick Clarke
Last updated: 9:30 AM ET, Mon September 29, 2025

Southwest Airlines' Week of WOW sale is back with flights from as low as $39 one-way.

Travelers have until Thursday, October 2, at midnight PT to book the discounted seats, which require a 21-day advance purchase.

Travel within the continental U.S., international travel, travel between the continental U.S. and Hawaii and travel to and from San Juan, Puerto Rico, is valid between October 21, 2025, and March 4, 2026. Remember, Southwest's shift to assigned seating takes effect on January 27, 2026.

Meanwhile, inter-island Hawaii travel is only valid between October 21 and November 18, 2025.

Blackout dates do apply, however, with discounts unavailable during peak travel periods, including holidays such as Thanksgiving, Christmas, New Year's and Presidents' Day.

Flying midweek to, from or between Southwest's operating bases in cities like Atlanta, Baltimore, Chicago (Midway), Dallas (Love Field), Denver, Houston (Hobby), Las Vegas, Los Angeles, Nashville, Oakland, Orlando and Phoenix will present travelers with the best chance to save during this week's sale.

For example, customers can book a nonstop flight from Atlanta to Nashville for under $40 one-way, or fly from Houston to Los Angeles for less than $200 roundtrip. 

Shoulder season adventure seekers can even book a nonstop flight from Baltimore to Cancun, Mexico for under $200 one-way during this week's sale, which also includes discounts on vacation packages, rental cars, cruises and hotels, in addition to bonus Rapid Rewards points when travelers book by October 6, 2025.

Contact your travel advisor or visit Southwest.com to book the Week of WOW sale.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Patrick Clarke

Patrick Clarke

Senior Editor

A Maryland native and wanderer who has lived across the U.S. from North Carolina to SoCal, Patrick Clarke graduated from Towson University with a B.S. in journalism. He previously worked for Bleacher

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Upcoming Webinar
Sell More Great Lakes Cruises with Victory Cruise LinesWednesday, September 9, 2026
2:00pm Eastern
Join Cris Desouza, VP of Sales, and Barbara Davis, Director of Sales, for an inside look at what’s new...
Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...
Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Upcoming Webinar
Sell More Great Lakes Cruises with Victory Cruise LinesWednesday, September 9, 2026
2:00pm Eastern
Join Cris Desouza, VP of Sales, and Barbara Davis, Director of Sales, for an inside look at what’s new...
Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...