Spirit Again Delays Shareholder Vote on Merger With JetBlue or Frontier

Image: Spirit Airlines plane. (photo via Spirit Airlines Media)
Image: Spirit Airlines plane. (photo via Spirit Airlines Media)
Rich Thomaselli
by Rich Thomaselli
Last updated: 10:51 PM ET, Wed June 29, 2022

This is getting to be like 'Succession' and 'Billions' all rolled into one.

Has any airline merger ever played out so dramatically, and so much like a saga, as the Spirit Airlines' choice between merging with its original suitor, Frontier Airlines, or being taken over by JetBlue Airways?

The latest plot twist and water cooler talk came Wednesday.

Just hours before Spirit shareholders were to meet to vote on which proposal to choose from on Thursday, June 30, Spirit for the second time has delayed the vote to reconsider yet another upgraded offer from JetBlue.

The original vote on June 10 was postponed to June 30. That vote is now postponed until July 8.

The delay is "to allow the Spirit Board of Directors to continue discussions with Frontier and JetBlue Airways Corporation and to continue to solicit proxies from its stockholders with respect to the Special Meeting. There will be no voting or other matters conducted at the meeting on June 30, 2022, and the Company intends to reconvene the Special Meeting on July 8, 2022, at 11 a.m. ET," Spirit said in a statement.

Ironically, the adjournment of the vote comes barely two days after Spirit reaffirmed its commitment to the Frontier deal after an advisory proxy firm, Institutional Shareholder Services, recommended that Spirit stockholders take the Frontier deal. JetBlue then quickly countered with its third upgraded offer since initially putting forth a big back in April.

But Henry Harteveldt, a travel industry consultant and president of Atmosphere Research Group, told CNBC that "Spirit would not have postponed tomorrow's meeting if they felt they had the votes (to merge with Frontier). This is like the end of a soap opera episode."

JetBlue issued the following statement from Robin Hayes, chief executive officer, regarding this decision to delay its special meeting:

"We compliment the Spirit Board for listening to their shareholders, who clearly were not supportive of the Frontier transaction, and adjourning the Special Meeting. We look forward to commencing a constructive and substantive dialogue with them. It's clear that Spirit shareholders have now handed the Spirit Board an undeniable mandate to reach an agreement with JetBlue. The Spirit Board has so far not walked away from the Frontier transaction and we continue to strongly recommend that Spirit shareholders let the Spirit Board know that preventing their shareholders from receiving the superior value JetBlue has proposed is unacceptable, by voting AGAINST the Frontier transaction."


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter here.

Topics From This Article to Explore

More From TravelPulse

Rich Thomaselli

Rich Thomaselli

Associate Writer

Editor Associate Writer true 9281 14744 Rich Thomaselli has written for TravelPulse since 2014 and has been a professional journalist for nearly 40 years. His work has appeared in USA Today, the New York Times and New York Yankees publications. He is an 11-time writ

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Fiesta Americana Travelty Collection, What Advisors Need to KnowThursday, August 6, 2026
2:00pm Eastern
Stay ahead with the latest updates from Fiesta Americana Travelty Collection, featuring upscale...
Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...
Upcoming Webinar
Headline: Learn about the New Riviera Travel River CruisesWednesday, August 12, 2026
2:00pm Eastern
If you haven't sold or sailed on Riviera over the past two years then you haven't experienced the new...
Upcoming Webinar
Fiesta Americana Travelty Collection, What Advisors Need to KnowThursday, August 6, 2026
2:00pm Eastern
Stay ahead with the latest updates from Fiesta Americana Travelty Collection, featuring upscale...
Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...
Upcoming Webinar
Headline: Learn about the New Riviera Travel River CruisesWednesday, August 12, 2026
2:00pm Eastern
If you haven't sold or sailed on Riviera over the past two years then you haven't experienced the new...