WHY IT RATES: As Steve Lassman, vice president of villa product and agency relations at Villas of Distinction, is quick to point out, “distinctive architecture can enhance the travel experience and help advisors match clients with stays that reflect their style and aspirations.” Put another way, a focus on architecture provides travel advisors with a new and creative way in which to elevate sales. — Claudette Covey, Executive Retail Editor
Luxury travelers are approaching villa selection much like they approach dining, fashion or art, increasingly choosing accommodations that inspire them as much as the destination itself. Villas of Distinction, the world’s premier luxury villa rental company, is seeing increased interest in villas where architecture, interiors and aesthetics are central to the journey.
“A villa’s design often tells a story long before guests arrive,” said Steve Lassman, vice president of villa product and agency relations for Villas of Distinction. “Whether it’s a modern home overlooking the Caribbean or a centuries-old estate in Italy, distinctive architecture can enhance the travel experience and help advisors match clients with stays that reflect their style and aspirations.”
Among the architecturally stunning villas attracting travelers are:
• Antilles Pearl, St. Martin — Perched above the turquoise waters of St. Martin, Antilles Pearl is a striking contemporary villa that pairs sophisticated Caribbean architecture with breathtaking panoramic views. Expansive terraces, floor-to-ceiling glass, and seamless indoor-outdoor living spaces invite the island’s natural beauty into every room. Clean architectural lines, refined furnishings, and a calming neutral palette create an elegant retreat, offering guests a luxurious escape that is as visually captivating as it is relaxing.
• Kamini, Santorini — Carved into Santorini’s iconic cliffs, Kamini offers a striking interpretation of traditional Cycladic architecture. The villa honors the island’s heritage with its sculptural whitewashed curves, vaulted ceilings and handcrafted details while introducing refined, discreet, contemporary comforts throughout.
• The Villa Mariana, Costa Rica — Perched high above Costa Rica’s lush rainforest, this contemporary tropical villa showcases architecture designed to blur the boundaries between indoor and outdoor living. The villa features soaring ceilings, expansive walls of glass and open-air living spaces that frame panoramic views of the Pacific Ocean.
• Villa Estelle, Ibiza — This elegant modern Mediterranean residence takes center stage, where clean architectural lines meet the relaxed sophistication of Ibiza. Bathed in natural light, the villa pairs minimalist interiors with organic textures and handcrafted furnishings.
• Via Vallarta, Mexico — Set along Mexico’s picturesque Pacific coastline, Via Vallarta showcases contemporary Mexican design with an emphasis on open spaces and natural light. Thoughtfully designed gathering areas, locally inspired materials, and expansive terraces frame sweeping ocean views. The villa offers an immersive experience where exceptional design becomes an integral part of the journey.
With the rise of design-driven travel, rather than simply matching travelers to destinations, advisors can curate experiences around aesthetics and the way clients want to feel while traveling.
SOURCE: Villas of Distinction press release
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