Call it suggestive or call it sophomoric, but Spirit Airlines is at it again with its provocative marketing.
The Miramar, Fla.-based low-fare carrier ran a promotion - since extended to Jan. 5 - in which it created a print advertisement e-mail campaign announcing "Our balls have dropped." The ad features a picture of two spheres dropping against a backdrop of what appears to be the skyline of New York City, which every year hosts the annual ball dropping ceremony in Times Square to usher in the new year.
ONE ball dropping, that is.
How Spirit somehow equated two balls to that - much less its promotion for $24 off flight-only bookings or flights booked with vacation packages - is beyond us.
In a bizarre release, Spirit wrote, "Just like our 7th grade biology teacher promised. What can we say? We're late bloomers. At least now we can make our resolution: be more mature in 2015. We'll try, anyway…You know how these things go. Doesn't mean you should give up on your resolution (which, for the purposes of this email is "to save more money").
Of course, this is the same airline that immediately took advantage of last fall's scandal of hacked nude pictures of celebrities and turned that into an ad campaign.
It's also the same airline that used the expletive acronym MILF - which, uh, for the uninformed refers to, how shall we say, May-December romances between older women and younger men - for a promotion for Many Islands Low Fares.
And this is the same airline that asked customers to "Go South for VD!" - Valentine's Day, that is.
Oh well, maybe that biology teacher was right after all.
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