by Sarah Kuta
Last updated: 1:50 PM ET, Thu June 4, 2026
Virgin Voyages is trying to make it easier for travel advisors to sell group trips.
The company is launching a new, streamlined groups program that’s intended to give advisors more opportunities to grow their business.
"This program is all about giving First Mates more flexibility and more ways to win," says Koreen McNutt, vice president of agency development at Virgin Voyages. "Whether it's holding inventory without a deposit, protecting pricing or allowing Sailors to stack group perks with My Next Virgin Voyage, we've focused on creating value at every step of the booking journey.”
The new structure includes two distinctions:
- Small Groups: 8-16 Cabins | 120-day recall
- Large Groups: 17-75 Cabins | 150-day recall
Features of the new program include:
- Hold up to 75 cabins with no deposit required
- Fares and promotions locked from the moment the group is created, protecting pricing regardless of future increases
- Group Bar Tab per cabin scaled to voyage length: $50 on 5 night sailings or less, $100 on 6- to 9-night sailings and $200 on voyages of 10 nights or more
- Choice of earning: one free cabin for every 16 sold or 2% bonus commission
- Group dining concierge: up to three group dinner reservations across all signature restaurants, based on voyage length and availability
All existing groups keep their original benefits and 120-day recall.
To celebrate the launch, new groups created through June 30 can earn either one free cabin for every 12 cabins booked—reduced from the standard 16-cabin threshold—or an additional 2 percent commission across all voyages on a first-come, first-served basis.
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