Enterprise Canada Announces Acquisition of Discount Car and Truck Rentals

Image: PHOTO: A happy car rental customer. (photo via vanko_Brnjakovic / iStock / Getty Images Plus (vanko_Brnjakovic / iStock / Getty Images Plus)
Image: PHOTO: A happy car rental customer. (photo via vanko_Brnjakovic / iStock / Getty Images Plus (vanko_Brnjakovic / iStock / Getty Images Plus)
Donald Wood
by Donald Wood
Last updated: 10:55 AM ET, Fri December 6, 2019

Enterprise Holdings Inc. announced the car rental giant's Canadian subsidiary would acquire Discount Car and Truck Rentals.

Discount is a leading Canadian car and truck rental company serving customers across the country, and the deal includes all corporate-owned locations and the Quebec licensee's daily rental businesses.

Officials from Enterprise and Discount hope the deal will create growth by combining complementary networks and offerings that should result in broader services at additional locations with a focus on enhanced mobility.

"By combining Enterprise's existing fleet and airport rental locations with Discount's regional network and deep roots in Canada, we're pleased we'll be able to offer customers across Canada a growing array of choices and services," Enterprise Senior Vice President Steven Tudela said in a statement.

"Through a broader fleet of cars and trucks of all sizes and an expanded portfolio of services - from airport service car rentals to neighborhood leisure and moving truck rentals - the combined company will be in an even better position to meet the unique mobility needs of Canadian customers and offer greater efficiencies," Tudela continued.

In total, Enterprise Holdings operates more than 600 airport and neighborhood locations in Canada and Discount has over 300 locations. The merger will offer customers a more extensive and accessible fleet across the country.

Until the deal is completed and meets customary closing conditions, both car rental companies will continue to operate independently and conduct business as usual.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Donald Wood

Donald Wood

Managing Editor

Donald Wood is TravelPulse’s Managing Editor, bringing nearly 15 years of experience to the desk. He currently lives outside Philadelphia with his wife and two children.

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.

Don't Miss These Travel Agent Events and Trainings

Watch Now!
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...
Upcoming Webinar
Future Leaders in Travel: Meet Our Supplier PartnersFriday, September 11, 2026
2:00pm Eastern
The Future Leaders in Travel conference brings together an exciting group of emerging travel...
Upcoming Webinar
Let's Sell Luxury TogetherMonday, September 14, 2026
2:00pm Eastern
Luxury travel continues to evolve, creating exciting new opportunities for advisors to elevate their...
Watch Now!
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...
Upcoming Webinar
Future Leaders in Travel: Meet Our Supplier PartnersFriday, September 11, 2026
2:00pm Eastern
The Future Leaders in Travel conference brings together an exciting group of emerging travel...
Upcoming Webinar
Let's Sell Luxury TogetherMonday, September 14, 2026
2:00pm Eastern
Luxury travel continues to evolve, creating exciting new opportunities for advisors to elevate their...