by Lacey Pfalz
Last updated: 1:45 PM ET, Tue April 9, 2024
Enterprise Mobility, the parent company of the Enterprise Rent-A-Car, National Car Rental and Alamo brands, unveiled its first-ever corporate brand marketing campaign, showcasing all its offerings and its brand purpose: to “advance the world, one journey at a time.”
The campaign, which launched April 8 in North America and launches on April 22 in Europe, features real team members from six markets across North America and Europe. The campaign will run on over 400 placements across TV, digital, streaming, radio, print and social media in the United States, Canada, the U.K., Germany, France and Spain.
Highlighted placements include New York City’s Times Square, London’s London Bridge Station and major railway stations across Europe.
"Our team members are truly mobility experts, who can help customers find smart ways to scale their businesses, integrate complex processes and make connections in their communities that improve transportation access and drive the world forward," Enterprise Mobility Head of Global Marketing & Digital Chris Almeida said. "We’re thrilled to feature how they see not just one way, but often finding many ways to deliver mobility solutions to meet our customers’ unique needs and take their business to new places.”
Enterprise Mobility, formerly known as Enterprise Holdings, rebranded itself in October, 2023. Since then, it’s launched brand expansions into Latin America and the Caribbean as well as into Thailand, in southeast Asia.
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