by Lacey Pfalz
Last updated: 9:35 AM ET, Thu February 15, 2024
Enterprise Mobility, which manages the Enterprise Rent-A-Car, National Car Rental and Alamo brands, announced the expansion into Thailand, with new franchise locations for the three brands.
The brands will debut at nine locations throughout the country, including at every major international airport, to debut in July 2024, with a partnership with Thai Rent a Car, the country’s first rental car company.
"With a focus on exemplary customer service, Thai Rent a Car has been a top player in the car rental industry in Thailand for more than 45 years,” said Marco Beltgens, Enterprise Mobility Assistant Vice President for Global Franchising – Asia Pacific. "As one of the premier tourism destinations in the world, Thailand has been a key target for our growth plan in the Asia-Pacific region."
Thai Rent a Car began in 1978 and is one of the largest rental car providers in Thailand, with over 8,000 vehicles in its fleet. Enterprise Mobility has grown internationally through franchise partners like Thai Rent a Car, especially across Japan, South Korea, Australia and New Zealand.
"The Enterprise, National and Alamo brands are world-class and well-known to the international traveler," said Sukhum Thammaneewong, President of Thai Rent a Car. "We are eager to introduce these industry-leading car rental brands to our loyal customers in Thailand and build on the foundational excellence we have established over the past 45-plus years."
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