WHY IT RATES: The car rental giant announced a leadership shakeup.-Donald Wood, Breaking News Senior Writer.
Hertz announced that Liz Bowyer has joined the company as executive vice president of corporate affairs, effective June 1. Bowyer will be responsible for Hertz's strategic approach to communications, corporate reputation, and the company's social responsibility and sustainability initiatives.
"This new senior leader position demonstrates our continued focus on communicating across our broad group of stakeholders, and actively positioning Hertz in the public conversation on issues related to our business and the future of mobility," said Hertz CEO Stephen Scherr. "Liz brings a wealth of experience that will be invaluable as we continue to evolve our business and the Hertz story."
Bowyer has spent her career working at the intersection of communications, politics and law. She's been a television producer for NBC News, a speechwriter and researcher at the White House, and an attorney practicing complex civil litigation. She was a managing director at Goldman Sachs, overseeing the company's brand and content strategy as it emerged from the financial crisis. Most recently, she was responsible for brand, content and strategic communications at a tech start-up focused on making home ownership more accessible.
Bowyer received her bachelor's degree from the University of Florida and her Juris Doctor degree from Columbia Law School. She's a member of the board of directors of Human Rights First and the Progressive Policy Institute.
"I'm delighted to join Stephen and the team at Hertz for the next chapter of this iconic American company," said Bowyer. "I'm excited to be part of Hertz's vision to transform the future of mobility while creating a world-class customer experience."
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