Southwest Airlines teams up with CarTrawler. (Photo Credit: Southwest Airlines)
Southwest Airlines has announced a new partnership with CarTrawler designed to enhance the car rental experience for travelers.
The newly-transformed low-cost carrier has selected the Dublin-based B2B technology provider's Connect Platform that "will make it easier for Southwest Customers and Rapid Rewards members to compare, choose and book car options as part of their travel journey."
Southwest passengers will have "access to a broader range of car rental options through a faster, more intuitive booking experience," CarTrawler said, with customers seeing "more relevant car rental options at key moments throughout the booking journey."
According to the two companies, "the enhanced platform is expected to support stronger conversion, improved merchandising, deeper loyalty engagement and long-term ancillary growth."
Traveler checking into a rental car. (Photo Credit: Adobe/CandyRetriever)
"Southwest was looking for a trusted partner with deep expertise in car rental merchandising and optimization that could support the scale and complexity of our business," Phil Gouel, Vice President Product Development at Southwest Airlines, said in a statement. "CarTrawler consistently stood out as an industry leader, with a proven platform and strong feedback from partners across the airline and travel sectors."
"This partnership allows us to deliver a more convenient and personalized experience, while continuing to give our Customers more opportunities to earn Rapid Rewards points as part of their journey," said Gouel.
"Southwest is one of the most recognized and respected airlines in the world, with an extensive network and loyal Customer base that makes car rental a highly relevant part of the travel journey," added Aileen McCormack, Chief Commercial Officer at CarTrawler. "This partnership brings together Southwest's Customer focus with CarTrawler's proven airline retailing technology, helping deliver a more seamless car rental experience."
Other major carriers around the world using the CarTrawler Connect Platform include Ryanair, American Airlines, Alaska Airlines, easyJet, Qantas, Virgin Australia, Emirates and Air France-KLM Group.
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