Auto Europe has expanded its Web Affiliate Program, which offers travel bloggers, writers and website owners such as tourism boards, destinations and services the opportunity to earn commission on car rental bookings secured through referrals from their site, content and social posts. The expansion includes a dedicated Affiliate Program department and customizable engagement packages. Both of these have been added to ensure that affiliate properties are optimized for earnings.
The Euorpean car rental market is great way to take advantage of increased earnings. According to 2013 data from the Euromonitor, it amounts to approximately $14 million, giving affiliates huge potential for commissions.
"Auto Europe's Affiliate Program is unique in that it is built around supporting the success of participants," said Scott Braun, Auto Europe's chief marketing officer. "Affiliate sites are regularly audited by our team so we can identify opportunities and coach affiliates on maximizing their commission opportunities. And of course, affiliates benefit from Auto Europe's high commission rates and the fact that Auto Europe customers traditionally have rentals with significantly higher retail value than the competition."
Another recent study by Auto Europe found that the strong dollar has inspired an increase in the popularity of car rental services by U.S. visitors to Europe.
"With the stronger position of the dollar against the Euro, we were not surprised that this summer was an exceptionally strong one for car rentals in Europe from U.S. outbound travelers," said Braun.
Auto Europe provides a lot of support to its affiliates. Staff members work closely with them to tailor engagement packages to align with each affiliate's goals. These engagements range from basic link placement to fully customizable, white-label booking engine integration. Once a tracking code is in place, affiliates can easily see their progress through an online dashboard and payment is processed automatically and delivered electronically.
Affiliates also benefit from Auto Europe's booking technology, which provides users with a full comparison of supplier rates. Auto Europe leverages its long-term relationships with suppliers such as Hertz, Avis, Enterprise, Europcar, National, Budget, Dollar, Buchbinder and Peugeot to offer travelers the best rates at more than 20,000 pickup locations in over 180 countries worldwide.
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