by Donald Wood
Last updated: 11:39 AM ET, Tue May 22, 2018
Enterprise Rent-A-Car and the St. Louis Blues announced a building naming-rights agreement Monday to rename the home of the NHL team the Enterprise Center.
The 15-year agreement will include interior and exterior signage featuring the Enterprise logo throughout the arena property, and the new agreement goes into effect July 1.
In addition to showing Enterprise's commitment to its home base of St. Louis, the focus on the arena (formerly known as the Scottrade Center) will help the city's tourism industry. With around 100 events a year, the state-of-the-art facility draws over a million guests to downtown St. Louis annually.
"This new partnership is a natural fit - the Blues and Enterprise are St. Louis originals. Last year we both celebrated milestone anniversaries in our hometown - 50 years for the Blues and 60 years for Enterprise," Enterprise Holdings Foundation president Jo Ann Taylor Kindle said in a statement. "St. Louis means a lot to our company - it's where my family founded our business and where many of our employees and customers live and work. We're excited to take our partnership with the Blues to this new level, and we look forward to the many memories to be made at Enterprise Center."
"We are thrilled to have two St. Louis institutions extend their partnership with this naming-rights agreement. The Blues and Enterprise were born in St. Louis and have enjoyed more than a half-century of success in this community," St. Louis Blues Chairman Tom Stillman said in a statement. "Jo Ann Taylor Kindle and Andy Taylor have been key members of our all-local ownership group since 2012, and this new agreement is yet another example of the Taylor family's commitment to the Blues and to the entire St. Louis community. We are excited that the home of the Blues, and the site of so many high-profile sports and entertainment events, will soon be Enterprise Center."
During the summer months, the newly-named Enterprise Center will be renovated and reinvented to heighten the fan experience, elevate dining and beverage options and create new gathering spaces.
As for the partnership between Enterprise and the NHL, the building naming-rights agreement is just the latest in a series of deals. The car rental company has been an official partner of the hockey league for nearly a decade.
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