How Car Rental Companies Are Responding to COVID-19

Image: PHOTO: A woman using hand sanitizer before driving a rental car. (photo via Kanawa_Studio/iStock/Getty Images Plus)
Image: PHOTO: A woman using hand sanitizer before driving a rental car. (photo via Kanawa_Studio/iStock/Getty Images Plus)
Patrick Clarke
by Patrick Clarke
Last updated: 11:08 AM ET, Fri July 24, 2020

A majority of car rental companies around the globe are stepping up their safety protocols amid the coronavirus pandemic, according to a new study from the international car rental website DiscoverCars.com.

The survey of its 359 car rental partners conducted last month found that 84 percent have implemented specialist sanitation for each of their cars across all locations. In many cases, these enhanced cleaning measures include disinfecting seats, steering wheels, ventilation and radio systems, among other important areas.

Meanwhile, more than one-quarter of the companies surveyed (27 percent) now offer additional COVID-19 protection in the form of personal protective equipment (PPE) such as antibacterial gel and wipes, face masks or gloves at no cost while 12 percent have PPE available at an extra cost.

Hand-sanitizing gel (60 percent) is the most common item being supplied by car rental companies, followed by masks (46 percent), wipes (17 percent) and gloves (10 percent), the research shows.

Some companies are also requesting that customers sign a form stating that they do not have any COVID-19 symptoms and have not been in touch with anyone who has prior to the rental. What's more, if a customer does report symptoms upon their return, many car rental companies are placing vehicles in quarantine until they can be sanitized and safely rented out again.

Discover Cars reports that COVID-19 protection is the third-most-popular request from customers in its booking system (4 percent), trailing only automatic transmission (10 percent) and tying with air conditioning (4 percent). The website also notes that online check-ins and contactless handovers are becoming increasingly popular among rental car customers.

Perhaps unsurprisingly, the research shows that rental car prices have declined all around the world due to the pandemic, with Sweden (57 percent decrease), Canada (48 percent decrease) and Portugal's Azores archipelago (44 percent decrease) experiencing the biggest drops in cost compared to last year.

In the U.S., Discover Cars reports that Florida has seen a sizable 18 percent drop in price in June 2020 compared to the same month last year.

Poland (5 percent decrease), New Zealand (5 percent decrease) and Iceland (13 percent decrease) have been the countries least affected in terms of car rental costs this year compared to 2019 while Norway has actually seen a 13 percent rise in price.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Patrick Clarke

Patrick Clarke

Senior Editor

A Maryland native and wanderer who has lived across the U.S. from North Carolina to SoCal, Patrick Clarke graduated from Towson University with a B.S. in journalism. He previously worked for Bleacher

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Discover Houston, A World in a CityMonday, June 22, 2026
2:00pm Eastern
Join Visit Houston for an inside look at one of the country’s most dynamic and diverse destinations....
Upcoming Webinar
Why Cruise, When You Can CunardWednesday, June 24 2026
2:00pm Eastern
When cruise is the option, Cunard is the difference. This session explores what sets the Cunard...
Upcoming Webinar
July AAT Kings WebinarTuesday, July 7, 2026
2:00pm Eastern
Save your spot for this upcoming webinar! Details coming soon!
Upcoming Webinar
Discover Houston, A World in a CityMonday, June 22, 2026
2:00pm Eastern
Join Visit Houston for an inside look at one of the country’s most dynamic and diverse destinations....
Upcoming Webinar
Why Cruise, When You Can CunardWednesday, June 24 2026
2:00pm Eastern
When cruise is the option, Cunard is the difference. This session explores what sets the Cunard...
Upcoming Webinar
July AAT Kings WebinarTuesday, July 7, 2026
2:00pm Eastern
Save your spot for this upcoming webinar! Details coming soon!