AmaWaterways Launches New Tool for Travel Advisors

River cruise line AmaWaterways is launching a new partnership with Approach Guides to allow travel advisors who book AmaWaterways cruises for their clients to easily market the brand’s offerings with co-branded marketing pages.

The new partnership allows advisors to personalize co-branded marketing pages highlighting a selection of different AmaWaterways experiences and offerings, with the advisor’s contact information on every page. With the new pages, travel advisors can easily generate leads without logins or technical help. Advisors can share the pages directly with clients, and is available for free for all travel advisors.

“Supporting our travel advisor partners remains a top priority for AmaWaterways,” said Alex Pinelo, Chief of Sales of AmaWaterways. “This partnership with Approach Guides reinforces our commitment to their success, giving them an easy way to share the AmaWaterways story and connect with their clients.”

AmaWaterways rebranded in January, 2026, with a new logo, color scheme and website design. The new Approach Guides pages align with this redesign, and currently focus on five main focuses, including AmaWaterways’ new “City Escapes” river cruises. 

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