Leading luxury small-ship cruise line Aqua Expeditions has just unveiled its new, cutting-edge website, complete with a dedicated portal tailored specifically for travel advisors. With its redesign and features architecture informed by extensive user experience studies, the revamped website is both visually captivating and intuitively navigable.
The website’s seamless design caters to three specific breakpoints—desktop, tablet and mobile phone— ensuring a consistent browsing experience for users on the move. It also includes a new “Aqua Experience” section, which allows users to familiarize themselves with Aqua Expeditions’ fundamental brand pillars and offerings.
At the heart of the website's enhancements lie new interactive deck plans, featuring clickable pop-ups for each stateroom and social space. Moreover, the booking pages now showcase an interactive map that charts the daily course of each individual ship, enabling users to zoom in as they click through each day on the itinerary. This new functionality empowers guests and advisors alike to visualize the vessels and their respective itineraries comprehensively prior to booking.
Aqua has also optimized and upgraded its travel advisor portal with a landing page that streamlines the advisor account sign-up process and provides live booking options alongside secure access to a comprehensive Resource Library. This library provides such essential sales materials as flyers, itineraries, rates, and departure dates, catering to advisors' needs for comprehensive information.
Advisors can now effortlessly check both FIT and charter availability across the fleet and make bookings around the clock, on any device. Furthermore, suite images and cabin details are now accessible for review after sailing dates are selected, enriching the booking experience.
For advisors seeking a deeper understanding of how to best sell Aqua Expeditions' products, the portal also provides access to Aqua Academy, a treasure trove of recorded webinars covering ships, destinations, and brand pillars, empowering advisors to enhance their knowledge and sales capabilities.
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