WHY IT RATES: Atlas Ocean Voyages' new partnership with ELi Technology will help immerse potential cruisers in an Atlas Ocean Voyages experience, complete with immersive marketing materials that can be personalized and adapted. - Lacey Pfalz, Associate Writer, TravelPulse
New luxury-expedition cruise line Atlas Ocean Voyages and innovative ELi Technology are partnering to introduce cutting-edge ELi Code to the cruise industry. ELi Code distills and delivers a brand or establishment's essence and immediately serves information and key services to customers with a tap on their mobile devices. Atlas Ocean Voyages is the first cruise company to utilize the new ELi Code at the upcoming Seatrade Cruise Global 2022, being held from April 25-27 on Miami Beach, Fla.
"We saw ELi Code as a new, upcoming technology that can help convey Atlas Ocean Voyages' essence and information to the luxe-adventure traveler in a more connected and succinct way," said Alberto Aliberti, President of Atlas Ocean Voyages. "ELi Code's flexibility and versatility is a powerful function that helps us go beyond the website and dynamically deliver what the consumer wants to see."
With ELi Code, travelers can virtually immerse themselves in Atlas Ocean Voyages' luxe-adventure experience with a single scan. While QR codes send the user to one linked webpage, ELi Codes connect consumers to a mobile-optimized landing page, an ELi Page, with native content hosted by ELi Technology. The ELi Page lives outside a social media platform and offers an unparalleled curation of multimedia, engaging designs, multiple link options, and information, on one dynamic page.
"ELi Code is the next generation of QR Codes," said Dave Boos, President and CEO of Cornerstone Consulting, Inc., the creators of ELi Codes. "ELi Codes cater to the preferred interfaces and content styles that is affected by social media platforms, but outside of a social media platform and not dependent on a website. There are a multitude of ELi Code applications from sole-proprietorship brands to emergency services, to consumer-packaged goods."
The Hyper-Dynamic QR digital solution, ELi Code, takes consumers where companies want them to go. The ELi Codes enable an organization to customize the way they tell their stories and tailor their specific marketing needs, all while having the ability to run promotions, campaigns, and affiliate referral programs. ELi Codes can also deliver coupons and integrate them into existing loyalty programs.
As marketing needs change, the ELi Code can change with it. In minutes, the ELi Code's webpage design, links, buttons, and videos can change. The webpage is customizable in every facet and has a unique interface that makes changing the webpage simple. All design changes made are not only intuitive but do not impact the ELi Code that users scan.
Atlas Ocean Voyages is a luxe-adventure, expedition cruise line designed for discerning, fun-seeking travelers to immerse in unique and awe-inspiring moments in remote and captivating destinations. World Navigator, launched in August 2021, and World Traveller, launching October 2022, both feature 98 suites, solo suites with no single supplements, and staterooms, and are the line's first two small expedition ships, bringing travelers to smaller, exclusive locales where other ships cannot go.
World Navigator will cruise England, Holland, France, Norwegian Fjords, Iceland, Greenland and The Arctic in summer 2022; Central and South America in the autumn; and return to Antarctica for her winter 2022-23 season. In winter 2023, World Traveller will sail her inaugural season in Antarctica. Three additional sister ships, World Seeker, World Adventurer and World Discoverer, will join the fleet through 2024.
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