Cruise & Cruise Line

Carnival Corp. Aims To Transform Cruise Experience with Medallion Technology

Image: Carnival Corp. CEO Arnold Donald holds the new Medallion. (Carnival Corporation)
Image: Carnival Corp. CEO Arnold Donald holds the new Medallion. (Carnival Corporation)
Tim Wood
by Tim Wood
Last updated: 12:05 AM ET, Wed January 4, 2017

The Medallion also learns and adapts to the user throughout the ship. With each interaction with crewmembers, piece of personal information inputted or interaction with a digital access point, the Medallion gets to know the user and will make future food and entertainment suggestions based off of past interactions. So for example, as a guest passes a restaurant or a bar, the Ocean Compass would suggest an entree or drink based on orders already placed on ship.

"So much of the innovation we get excited about in industries has happened from outsiders in the specific industry, like Uber with cars and AirBNB with lodging," Padgett said. "We're excited to be the disrupters inside the industry. We're knowledgeable of our customer needs but we're adapting and evolving to the consumer's changing needs. That's a potent combination that we think will transform the hospitality industry."


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