WHY IT RATES: Cruise Planners celebrates a historic 30 years in business, and last year set new records in both sales and departures, also marking a new milestone as the company surpassed $1 billion in yearly sales. — Laurie Baratti, TravelPulse Associate Writer
Cruise Planners just kicked off its annual convention in Fort Lauderdale, Florida with over 1,000 advisors in attendance at the Broward Convention Center from November 26-29 and then sailing onboard the Celebrity Ascent November 29-31.
This year's convention is centered around the theme "CP World: Limitless", showcasing endless possibilities where not even the sky is the limit for their Cruise Planners travel advisors. Cruise Planners' CP World serves as the embodiment of its five brand pillars: Marketing, Technology, Training, Support, and People & Culture. This concept encapsulates the essential elements that set Cruise Planners apart from all other hosts and franchise networks.
Cruise Planners is celebrating a historic 30 years in business and achieved a major milestone of more than $1 Billion in sales in 2023, as well as a record year in both purchases and departures.
Cruise Planners' record year culminated with overall growth in purchases in 2023 by an astounding 39 percent compared to last year; departures for 2023 are up 44 percent over 2022. Cruise Planners is looking ahead to another great year of sales in 2024 with future departures already up 38 percent compared to this same time last year.
This year, Cruise Planners earned numerous awards and recognitions. It was listed among South Florida Business Journal's Top 100 Private Companies and Top 50 Fastest Growing Companies. Additionally, it received distinctions such as Franchise Business Review's #1 Travel Franchise, Most Innovative Franchise award, and five years in a row as Top Franchise for Veterans. Cruise Planners was honored with four Magellan Awards for their outstanding marketing and technology, including the patent-pending LivePlanner tool, Luxury Marketing Campaign, Amenity Tracker tool and the Where2Next Virtual Event Series. Notably, Cruise Planners also received the Chairman's Award from Celebrity Cruises and was acknowledged as the Top Franchise Network by Scenic Group.
SOURCE: Cruise Planners press release.
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