US Virgin Islands Expands Air Service, Hospitality, Cultural Celebrations

Image: Club Med St. Croix is located along Davis Bay in the U.S. Virgin Islands. (Photo Credit: Club Med)
Image: Club Med St. Croix is located along Davis Bay in the U.S. Virgin Islands. (Photo Credit: Club Med)
Noreen Kompanik
by Noreen Kompanik
Last updated: 1:25 PM ET, Fri November 6, 2026

The U.S. Virgin Islands (USVI) is heading into 2027 with expanded air service, new hospitality developments and a calendar of cultural celebrations.

United Airlines is offering new nonstop service between Newark Liberty International Airport and St. Croix's Henry E. Rohlsen Airport, giving travelers from the New York metropolitan area a direct connection to St. Croix on Saturdays. Breeze Airways is slated to launch nonstop flights from Tampa International Airport to St. Thomas on December 16, 2026, operating Wednesdays and Saturdays. Contour Airlines has expanded regional service with nonstop flights connecting St. Maarten and St. Thomas every Monday and Friday.

Regarding hospitality expansion, Club Med on St. Croix has planned redevelopment of the former Carambola Beach Resort into Club Med St. Croix Exclusive Collection, marking the hospitality company's return to the U.S. The all-suite, all-inclusive property will welcome guests ages 12 and older and feature multiple dining venues, a spa, swimming pools and recreational activities, including pickleball, yoga and water sports. In addition to vacation stays, Club Med St. Croix is being developed to accommodate meetings and weddings, introducing new options for group travel on St. Croix. Reservations open November 5, 2026, ahead of its scheduled November 13, 2027 opening.

The USVI’s winter calendar includes the 74th Crucian Christmas Festival in St. Croix from December 5, 2026, through January 2, 2027 with cultural competitions, live music, traditional food and pageantry and Festival Village opening December 26. Festivities conclude with the Children's Parade on January 1 and the Adults' Parade on January 2, 2027.

The Department of Tourism participated in three major industry conferences, meeting with airline representatives, meeting planners and cruise industry leaders. At Routes World 2026 in Frankfurt, Commissioner of Tourism Jennifer Matarangas-King, Assistant Commissioner Alani Henneman and departmental representatives met with Delta Air Lines, JetBlue, American Airlines, Southwest Airlines and Allegiant Air to discuss potential new routes and increased flight frequencies.

At IMEX America in Las Vegas, the Department met with meeting planners, buyers and industry media to discuss the USVI’s meetings and incentives offerings, including The Westin St. Thomas Beach Resort & Spa at Frenchman's Reef and the upcoming Club Med St. Croix. During the FCCA Cruise Conference & Trade Show in San Juan, Puerto Rico, the Department participated as an FCCA Presidential Partner discussing opportunities to connect cruise visitors with locally operated tourism experiences across St. Thomas, St. John and St. Croix.

The Department discussed the launch of a targeted USVI marketing campaign with Danish tour operators and opportunities to reestablish air service to St. Croix and plans to host a stakeholder mission in February 2027 in conjunction with the Herning Travel and Trade Show, Denmark's largest travel exhibition.

“We're entering 2027 with several important developments already underway, following a year of progress in expanding access to the Territory and attracting new tourism investment,” said Jennifer Matarangas-King, Commissioner of Tourism for the U.S. Virgin Islands. “Our focus now is on encouraging longer stays and more year-round travel. Cultural celebrations like the Crucian Christmas Festival are an important part of that effort, giving visitors reasons to plan trips around our traditions and spend more time exploring the Territory.”


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Noreen Kompanik

Noreen Kompanik

Noreen Kompanik is a San Diego based journalist who is also the co-owner and publisher of Rovology, Travel By Vacation Rental and Book Cottages magazines. She transitioned to freelance writing after spending 35 years as a registered nurse. She is also a regular contributor to Europe Up Close, GoNOMAD, Edible San Diego, International Living, and San Diego Explorer. When she’s not home in sunny San Diego, you’ll likely find her in an exotic beach destination or exploring the backroads of Europe. You can find her on social media as @noreenwriter.

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