WHY IT RATES: MSC Group's nascent all-inclusive luxury lifestyle cruise brand has produced a captivating short film to commemorate its first-year anniversary, with heady imagery and crisp sound design that beguile all five of viewers' senses into feeling like they're actually experiencing the rich and exotic destinations that Explora Journeys visits. - Laurie Baratti, TravelPulse Associate Writer
Explora Journeys, the new luxury lifestyle brand for the discerning traveler, is pleased to announce the launch of their new brand campaign film "Ocean Journeys", to mark and celebrate its one-year anniversary.
Michael Ungerer, CEO of Explora Journeys, said: "The film unveils Explora Journeys' unique philosophy, the Ocean State Of Mind, an elevated state of mind inspired by the sea, as elusive as it is sought after. The film captures its spirit and shows how it can only truly be reached with Explora Journeys."
"Ocean Journeys" evokes the sensorial experiences guests can look forward to; a film that offers the prospect of a new way to travel: mindful, slower-paced, carefully curated, a way for guests to rediscover their inner self, to reconnect with people and places. It describes the tangible impact of the ocean on wellbeing - physical, spiritual, and emotional - reflecting the transformative experience that Explora Journeys offers: relaxing yet energizing. "Ocean Journeys" gives the viewer a teaser illustration of traveling with Explora Journeys on a voyage to discover the Ocean State of Mind.
The film, produced by BETC, under the creative direction of Maud Mulder and directed by Nabil Senhaji, celebrates the sensorial experiences that travelers will encounter with a distinctive storytelling approach, evocative images and an immersive sound design created by Pierre Cousi and Antoine Citrino.
Shot over several days amongst the awe-inspiring backdrop of the Mediterranean, the viewer is taken on a journey from Italy to the Balearics. The film will be airing worldwide from mid-June 2022, as part of a rich media mix, that includes online and connected TV.
Throughout the past 12 months Explora Journeys has celebrated and marked several distinct milestones, including the float out of its first ship, EXPLORA I as well as the announcement of their first Captain and the Master of EXPLORA I, Serena Melani.
During her first year, EXPLORA I, the first of four ships, which is firmly on track to set sail in May 2023, will visit 132 ports in 40 different countries, including two destinations (Kastellorizo, Greece and Saint Pierre, Martinique) which have never been visited by cruise ships before. The itineraries include the Mediterranean, Northern Europe, the U.K., Iceland, Greenland, Canada, the US East Coast, Caribbean, South America, and Hawaii. Sailings start from 6-night journeys and culminate in an epic 44-night Northern Europe, Grand Journey.
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