by Sarah Kuta
Last updated: 10:35 AM ET, Mon March 31, 2025
Norwegian Cruise Line is expanding its NCL Connect program to include travel advisors in Latin America and Brazil.
NCL Connect is the company’s free co-branding, marketing platform intended to help grow sales for international travel advisors with localized offers, pricing and content in local languages.
“NCL Connect has proven itself to be exceptionally powerful in helping North American advisors grow their businesses with us and now all the power of the technology is available for our partners in Latin America and Brazil,” says Frank Medina, vice president of sales for Latin America & Brazil for Norwegian Cruise Line.
NCL Connect first debuted in North America in March 2024 and was later unveiled for travel advisors in Australia, New Zealand and the United Kingdom. Travel advisors can use the platform to instantly produce co-branded digital content experiences to offer their clients an immersive look into cruising with Norwegian Cruise Line. It’s powered by Approach Guides.
That’s in addition to the company’s Marketing Headquarters, which include more than 800 ready-to-use or customizable assets such as videos, flyers and more.
“In a matter of seconds, partners in Latin America and Brazil can now market NCL using pre-built campaigns with localized promotions, AI-assisted sharing and a white-label website that sends private leads directly to them, all with local language, currency and availability,” Medina adds. “It’s a game-changer and it’s sure to be one of their favorite sales tools.”
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