by Sarah Kuta
Last updated: 10:50 AM ET, Tue October 8, 2024
Norwegian Cruise Line is now the official cruise line of the National Hockey League.
The two brands have inked a multi-year U.S. partnership deal that gives Norwegian exclusive marketing rights and designations. The cruise line will also be able to tap into the strength of NHL’s marketing, digital and social media channels.
Norwegian will be the presenting sponsor of the NHL’s weekly top goals content, which ends with the goal of the year. Fans get to vote on the content for a chance to win prizes, including the grand prize of a Norwegian cruise. The cruise line will also have a presence at NHL events, including NHL All-Star Weekend, NHL Stadium Series and NHL Winter Classic.
In addition, the cruise line will get national broadcast exposure in the U.S. on ESPN and TNT via in-arena advertising boards and virtual in-ice ads.
“The passion and excitement we see from (NHL) fans is truly contagious, and we share that same electrifying passion for traveling the globe and delivering more to see, more to do and more to enjoy for our guests,” says Adam Malone, chief marketing officer for Norwegian Cruise Line.
“Through this partnership, the NHL has provided a fantastic platform for us to connect with their fans, and we cannot wait to show them how they can ‘Experience More at Sea’ with NCL," Malone continued.
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