by Sarah Kuta
Last updated: 2:15 PM ET, Thu May 1, 2025
Riviera Travel (formerly Riviera River Cruises) is unveiling new incentives for Travel Advisor Appreciation Month.
Starting today, travel advisors can earn Amazon gift cards for their river cruise bookings. Advisors who make five bookings before June 30 can earn up to $1,000 in Amazon gift cards. The incentive starts at $50 for the first booking and increases incrementally.
Agents who make more than five bookings will receive an additional $100 Amazon gift card for each extra booking.
The bookings must be new for 2025 or 2026 and confirmed with a deposit or final payment by June 30. Group bookings are eligible, and each booking counts per cabin.
Also this week, Riviera Travel announced three new Grand Tour itineraries for 2026. The new trips combine river cruises with land tours, for an extra week of exploring iconic destinations.
Guests can enjoy hand-picked accommodations in prime locations, excursions led by expert local guides and tour managers and transfers between hotel and ship via plane, bus or train.
The new itineraries are:
- Grand Tour of the Heart of Italy to Portugal's Douro Valley Cruise
- Grand Tour of Italian Lakes, Swiss Mountains and Majestic River Rhine Cruise
- Grand Tour of France Provence, Paris & River Seine Cruise
Guests can save up to 40 percent off the Grand Tours if they book by May 31.
“For more than 40 years, Riviera Travel has crafted unforgettable journeys both on land and on the rivers, connecting travelers with the heart and soul of every destination,” says Stuart Milan, president of North America for Riviera Travel. “Riviera’s new Grand Tours represent the pinnacle of that expertise—offering American travelers the opportunity to dive deeper, discover more and experience Europe beyond the rivers, adding exclusive experiences to the thoughtful service, insight and authenticity they've come to expect from us.”
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