Barbados Runs Campaign Through VAX VacationAccess

VAX VacationAccess, the largest online leisure travel marketplace for travel professionals, announced that Barbados Tourism Authority has selected VAX VacationAccess to reach U.S. travel professionals with their Best of Barbados Campaign. Leisure travel professionals visit the VAX VacationAccess site more than 5.7 million times a year and open more than 3 million promotional emails annually. With its recent addition of adventure travel, more than 1,500 leisure travel brands now market or distribute their products on VAX VacationAccess. "Two out of three travel professionals use VAX VacationAccess to market and sell leisure travel. That's a compelling reason for the Barbados Tourism Authority to join the platform," said Bob LaCroix, president and CEO. "The Barbados Tourism Authority is the first of many leisure destinations that will be joining VAX VacationAccess."

"Travel agents play a significant role in consumer awareness of the unique appeal of Barbados through their strong commitment to their customers and vast knowledge of the travel industry. VAX VacationAccess is one of the best avenues for the Barbados Tourism Authority to be connected to the influential travel agent community," said Patrick McGuire, business development consultant for the Barbados Tourism Authority. The Best of Barbados campaign was created to educate travel professionals on the unique appeal of Barbados and distinguish it from other destinations in the Caribbean. In addition to advertising on VAX VacationAccess, the Barbados Tourism Authority has added enhanced destination content that includes detailed facts and background about Barbados, vacation tips and things to do, compelling promotions and direct access to seven leading tour operators that offer Barbados vacations. To view the Best of Barbados campaign, visit www.vaxvacationaccess.com/barbados.

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