<p>Burkhard Kieker, CEO of Berlin's tourism marketing company, unveiled the city's completely overhauled tourism website, and introduced the new visitBerlin corporate name, brand and logo. Effective immediately, visitBerlin will be used in all worldwide communication, replacing the former company name, Berlin Tourismus Marketing GmbH. VisitBerlin relates to Berlin as a modern, dynamic, and attractive tourism and convention destination. "The term 'visit' is an internationally recognized invitation and we are now presenting Berlin with an easily understandable brand," Kieker said "'VisitBerlin' creates a memorable, emotional point of reference for all visitors to the city."</p>
<p><br />
The tourism organization's newly designed website, <a href="http://www.visitBerlin.de">www.visitBerlin.de</a>, reflects the revamped image. The site features a cool contemporary look, easy-to-navigate pages, clearly organized information, as well as optimized e-commerce and social media platforms. Building on the city's status as a must-visit trend destination, visitBerlin is encouraging locals, but also visitors, to contribute editorial content, feedback and personal experiences. "Ultimately," Kieker said, "Berliners know their city best and visitors will definitely benefit from that expertise and knowledge."</p>
<p><br />
The website's home-page menu points "See," "Experience," "Plan," "Book" and "Berlin WelcomeCard" are presented clearly and lead the visitors to tips of the day and featured highlights. They also present information on the city and its sights, Berlin's creative scene as well as stages and events. In addition, the site offers information for special interest groups, such as young people, families, high-end travelers, LGBT visitors, and more. Hotels, event tickets and the Berlin Welcome Card can also be booked directly through the online booking site.</p>
<p><br />
New portals dedicated to the travel industry and a media room are designed to give the organization's business partners easy access to industry-specific information, images and contact personnel. Beginning on Jan. 1, visitBerlin will officially become "Berlin Tourismus & Kongress GmbH" so as to reflect the increased importance of the congress and conference business for the city. For more information, visit <a href="http://www.visitBerlin.de">www.visitBerlin.de</a>.</p>
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