Developer Wants To Turn Shuttered New Jersey Amusement Park Into Hotel

Image: Gillian's Wonderland Pier (Photo Credit: lisaclarke / Flickr)
Image: Gillian's Wonderland Pier (Photo Credit: lisaclarke / Flickr)
Rich Thomaselli
by Rich Thomaselli
Last updated: 12:45 PM ET, Fri November 15, 2024

New Jersey and its miles and miles of beaches is a huge tourist attraction but parts of it have become run down and dilapidated.

Now, one man would like to develop one of the most iconic Jersey Shore towns.

Eustace Mita wants to turn a shuttered amusement pier into a 250-room hotel in Ocean City along the famed Boardwalk. That includes saving and restoring the Ferris wheel and carousel at Gillian's Wonderland Pier, according to local 6abc.com. 

"Our thought was we will rehab it, keep it, and actually raise it by 10 feet. That will be a $1.5 million project," said Mita.

The hotel, called "ICONA in Wonderland," is expected to cost in total up to $155 million. Tourism is still the number one industry in Ocean City. In fact, Jersey Shore towns running up and down the coast from Lavalette south to Atlantic City and Cape May have long been a haven for New Jersey and Pennsylvania and New York residents.

But Bill Merritt, president of the Friends of OCNJ History & Culture, is hesitant about the proposal.

"Not only is the process they are using really bad, but the product they are putting out there is the absolute wrong product for that space," he said. "We also hope the city really thinks through what would be a devastating impact if it approves this resort."

Said Councilman Keith Hartzell: "You know, as a taxpayer, I'm a solid, 'no,' but at the same time, you know, it honestly, it's up to the town. If you're going to lose Wonderland, I was hoping for a much smaller property with a lot more family activity. Maybe a very small amusement park, maybe seven, eight, nine rides, kiddie rides, and then a lot more family things going on, with a much more like a boutique-type hotel."

The plan is in the early stages of development and still needs various approvals.

Wonderland Pier had been in existence for almost a century before closing earlier this year.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Rich Thomaselli

Rich Thomaselli

Associate Writer

Editor Associate Writer true 9281 14744 Rich Thomaselli has written for TravelPulse since 2014 and has been a professional journalist for nearly 40 years. His work has appeared in USA Today, the New York Times and New York Yankees publications. He is an 11-time writ

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Authentically Mediterranean: Discover Celestyal’s New Western Mediterranean Itineraries & Iconic ClassicsTuesday, July 21, 2026
2:00pm Eastern
The Mediterranean is more than just a destination, it’s our home. Join Celestyal to learn why we are...
Upcoming Webinar
July The Travel Corporation WebinarTuesday, July 21, 2026
2:00pm Eastern
Save your spot for this upcoming webinar! Details coming soon!
Upcoming Webinar
Sani/Ikos Group: Luxury Beachfront Resorts in Greece & SpainTuesday, July 28, 2026
2:00pm Eastern
Join us for an exclusive webinar introducing Sani/Ikos Group, a collection of luxury beachfront...
Upcoming Webinar
Authentically Mediterranean: Discover Celestyal’s New Western Mediterranean Itineraries & Iconic ClassicsTuesday, July 21, 2026
2:00pm Eastern
The Mediterranean is more than just a destination, it’s our home. Join Celestyal to learn why we are...
Upcoming Webinar
July The Travel Corporation WebinarTuesday, July 21, 2026
2:00pm Eastern
Save your spot for this upcoming webinar! Details coming soon!
Upcoming Webinar
Sani/Ikos Group: Luxury Beachfront Resorts in Greece & SpainTuesday, July 28, 2026
2:00pm Eastern
Join us for an exclusive webinar introducing Sani/Ikos Group, a collection of luxury beachfront...