It’s hard to imagine Miami needing any more publicity and recognition, but the Greater Miami Convention & Visitors Bureau (GMCVB) has found it.
Twice.
The GMCVB has launched two new brand awareness campaigns, one for greater Miami and one for Miami Beach.
They are: Find Your Miami and Miami Beach Find Your Wave.
The goal is to push the hidden gems of Miami and to create more awareness in Miami Beach, especially for the Miami Beach Convention Center. The two campaigns will be national and will feature multimedia platforms.
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“This strategy is designed to help visitors rediscover why they love to travel to Miami and Miami Beach after years of consumer fatigue resulting from emphasizes on pandemic safety,” said David Whitaker, president and CEO of the Greater Miami Convention & Visitors Bureau, in a statement. “The campaigns invite visitors to embark on an adventure guided by their imagination and immerses them in a world that speaks directly to targeted behavior.”
The campaigns have already launched in some markets.
The campaigns make people think and contemplate their lives by asking “who do you want to be?”
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