by Donald Wood
Last updated: 10:30 AM ET, Mon August 31, 2015
Illustration via Twitter/dubaitourism
Visiting a theme park can be an unforgettable experience, but few thrillseekers have seen anything as incredible as the IMG Worlds of Adventure indoor amusement park in Dubai.
Scheduled to open later this year, the 1.5 million square-foot facility will take the crown as the world's largest indoor theme park.
In a report from ArabianBusiness.com, IMG Worlds of Adventure announced that the park's parent company had hired four partner agencies in order to help spread the word about the new indoor facility.
IMG Worlds of Adventure appointed Bell Pottinger, Impact BBDO, Havas Worldwide and Ninth Space as the companies that will handle public relations, advertising, social media and branding as the theme park attempts to build its brand globally.
IMG Worlds of Adventure general manager Lennard Otto told ArabianBusiness.com, "I am confident that, with these agencies, we will be in line with our goal to become one of the world's top leisure and entertainment destinations and we will continue to partner with these and other leading consultants, vendors, and agencies to bring our vision to life. The combined expertise of Bell Pottinger, Havas Worldwide, Impact BBDO and Ninth Space will help to ensure that IMG Worlds of Adventure opens to widespread enthusiasm and interest, not only here in the region, but also internationally."
Otto also spoke to Breaking Travel News earlier this year about the project:
The indoor theme park will be broken into four separate zones, including Marvel, Cartoon Network, Lost Valley- Dinosaur Adventure and IMG Boulevard. Not only will the park have enough rides and attractions to satisfy even the most fickle visitors, it also will feature a 12-screen Novo Cinema multiplex with an IMAX screen and two VIP theaters.
The park estimates that initially, it will see 20,000 daily visitors.
For more information about the world's largest indoor theme park, check out IMG Worlds of Adventure's official website.
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