Jamaica Surpasses Tourist Arrival Record, Exceeds Pre-Pandemic Totals

Image: Montego Bay, Jamaica at sunset. (photo via  agustavop / iStock / Getty Images Plus)
Image: Montego Bay, Jamaica at sunset. (photo via agustavop / iStock / Getty Images Plus)
Donald Wood
by Donald Wood
Last updated: 9:05 AM ET, Tue February 6, 2024

The tourism industry is alive and thriving in Jamaica, with the island nation reporting that the number of visitor arrivals in 2023 not only surpassed the totals from 2022, but also the pre-pandemic record set in 2019.

According to the Jamaica Tourist Board, the country welcomed around 4.1 million travelers in 2023, a 16 percent increase over the previous year’s total and a 7.5 percent improvement from the number of visitors registered in 2019.

In total, around three million United States citizens visited Jamaica last year.

“Jamaica continues to break records in terms of tourism arrivals in a spectacular pattern of growth,” Jamaica Tourism Minister Edmund Bartlett said. “It is deeply gratifying to remain a top destination of choice among travelers internationally as well as from our primary source market, the U.S., and maintain our position as one of the world’s leading tourism destinations.”

Looking forward, the Jamaica Tourist Board expects to add 2,000 new rooms to the nation’s hotel portfolio in 2024, highlighting the first 1,000 rooms of the 2,000-room Princess Grand Jamaica, the 753-room Riu Palace Aquarelle and the 450-room Unico Hotel in Montego Bay.

This year, Jamaica will welcome new service between Miami and Ocho Rios by American Airlines, starting on February 24, as well as a new non-stop flight from Cleveland to Montego Bay’s Sangster International Airport by Frontier Airlines, starting on March 9.

“With a 42 percent repeat visitor rate overall complementing our remarkable visitor arrivals growth, we are confident that 2024 will be yet another record-breaking year,” Jamaica Tourist Board Director Donovan White said. “In addition, we continue to add new airlift from key gateways and will have a number of new hotels opening throughout the year to support our tourism growth trajectory.”

Last month, travel advisor consortium Ensemble partnered with the Jamaica Tourist Board to launch a Specialist Certification program focused on the island’s top luxury resorts.


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Donald Wood

Donald Wood

Managing Editor

Donald Wood is TravelPulse’s Managing Editor, bringing nearly 15 years of experience to the desk. He currently lives outside Philadelphia with his wife and two children.

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